HASBRO HOLIDAY in TIMES SQUARE

Shooting a CUSTOM SNOWGLOBE in the middle of Times Square for Hasbro was awesome!
The actors were great and the 3-D and live action production team was stellar!  There’s nothing like directing in Times Square, the energy that place exudes is amazing!  The goal was to make it seem as if Hasbro had taken over Times Square and we did, with a little compositing help.  We made 4, sixty second spots each one highlighting one of Hasbro’s featured toy for the holidays.

GOLDFISH SWEEPSTAKES

I worked with “THE” GIANT STUDIOS and the talented 3D aritist at Turner Studios to create this spot!  I concepted, wrote and directed the talent as well as weighed in on the overall look.  We put motion capture suits on extreme sport athletes then skinned them in gold in post.  It was an awesome creative process and Goldfish was very happy!

NERF SPORTS

Working closely with Hasbro Nerf, I came up with the concept and directed the spot.   Everything was shot with the RED camera on green screen and we added cg lights, rain and graphics in post.

Kids Foot Locker & Hall of Game

I came up with the concept and wrote the script, then worked closely with Artistic Image on the design of the environments and graphics.

TRANSFORMERS

The Transformer toys were shot on a green screen using the Canon 5D Mark II. All of the backgrounds were created in 3-D.