Fox was so pleased the with first Diary of a Wimpy Kid campaign they came back the next year for the sequel!
We did another on-air promotion driving to a 3 week long digital page that was updated weekly with new videos, some from the studio and some we shot with the cast on set in Vancouver during filming.
We had a great team, that pulled in lots of ideas and worked really hard to be awarded the KidScreen, Best Integrated promotion!
Troy Gross 